There was a positive and diligent ambience at the stands of the 2013 MONDIAL DE L’OPTIQUE (World Optical Fair). With the emphasis on daring, it unveiled the season's new products and collections to close on a thousand exhibitors. Buyers and opticians alike were entranced by an array of brands showcasing a revamped and diverse offering, full of surprises. The exhibition was staged in a dynamic setting with two brand new forums — FASHION STYLE and LA MANUFACTURE — shining the spotlight on fashion and know-how in the eyewear sector.
The spectacular FASHION STYLE area highlighted why Silmo is the ideal medium of expression for all fashion brands — with almost 120 represented — and together with LA MANUFACTURE, illustrated why the craftsmanship and industrial know-how of all eyewear manufacturers should be promoted, championed and affirmed in its diversity of companies and brands.
Creativity and innovation were also prominent themes at the 20th Silmo d’Or awards ceremony, presided over this year by designer Mathieu Lehanneur who accompanied a panel of experts in rewarding the top companies in 8 categories, plus the winner of the Jury's Special Award.
Another important component of the exhibition was health and training for opticians, delivered via the SILMO ACADEMY. Over the 3-day event this attracted 580 participants who debated and exchanged views on some of the major topics within the domain of vision. It has become an extremely well-coordinated symposium enhanced by a number of technical workshops which were appreciated and well attended by opticians.
The next generation of opticians and future professionals was not forgotten: 1,658 students from optical schools in France were hosted by the exhibition's organisers. The aim was to give them a deeper insight into their new profession through visits to the trends forums, Merchandising Workshop and future-oriented presentations including one entitled "Tomorrow's optician", outlining the commercial challenges that lie ahead for the optic and eyewear sector of the future. For Silmo, this support for opticians-to-be is a means of immersing them into the market's realities and giving them hands on experience of the breadth of production, the rich diversity of the product offering and the potential of the sector.
On the visitor front, Silmo is preserving its attractive position in the global trade fair calendar with 35,103 professionals in attendance this year. While visitor numbers from France remain stable, figures for Asia and North America are down slightly (the proximity of the IOFT and Vision Expo Las Vegas fairs was a factor here), an anecdotal fall compensated by the momentum in evidence in other parts of the world.
See you at Silmo 2014: 26 – 29 September
Key figures for Silmo 2013
- 47th edition
- 4 days
- 80,000 m2
- 950 exhibitors (including 132 new companies)
- 1,350 brands
- 35,103 visitors – 44% French / 56% international